| Too Pure | |
|---|---|
| Parent company | Beggars Group |
| Founded | 1990 |
| Founder | Richard Roberts Paul Cox |
| Distributor(s) | Beggars Group |
| Genre | Alternative rock |
| Country of origin | United Kingdom |
| Location | London |
| Official Website | www.toopure.com |
Too Pure is a London-based independent record label that was formed in 1990 by Richard Roberts and Paul Cox.
Contents |
Too Pure started off as a small experimental label and had built their reputation by releasing primarily alternative/independent music which they felt was being ignored by the major labels. At its inception the label was largely occupied by the so-called Camden Lurch scene, through its 'Sausage Machine' night in North London (which it documented with its Now That's Disgusting Music (1990) compilation).
Faced with increasing money issues, 4AD co-founder Ivo Watts-Russell contributed a cash infusion by purchasing a third of the company. This enabled the label to continue, specifically to release the debut album from PJ Harvey.
They discovered PJ Harvey and Stereolab, among many others. The label was briefly distributed in the US by American Recordings through Warner Bros. Records during the 1990s.
Too Pure is affiliated closely with the Beggars Group and from 1998 was run by Jason White, formerly of Foundry Records, following the departure of founder Richard Roberts.
On 7 July 2008, it was announced on its Web site that Too Pure "is no more" and that "the artists currently on those labels will be released through 4AD," yet it will continue operating its Too Pure Singles Club.
Too Pure singles club had a bumper year in 2009 and signed bands including Pulled Apart by Horses, Friendship, Bear Hands, and Tape the Radio. It is run primarily by Paul Riddlesworth.
Signings in 2010 include JEFF the Brotherhood and Esben and the Witch.